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Local beauty pageant regular Melissa Chua, popularly known as Melissa Wix, was stripped of her titles as Miss Bikinis Asia Singapore 2016 Winner and Miss Singapore Cosmopolitan World 2016 yesterday after she called the pageant organiser out on social media as a “scam” company that allegedly sells titles.

The issue began when Chua, who runs her own gown rental and retail shop called The Gown Club, posted online that a rival company is copying her gown ideas, the company’s social media posts and even stole her company’s images without permission to use as their own pictures.

Calling the company a “shameless” one in a Facebook post on 29 December last year, Chua further alleged that the people behind Lumiere, Justina Tan Quek Sb and Huilin Tan, run “bogus beauty pageants” and allegedly make a lot of money doing so.

Chua, who has participated and won pageants organised by Lumiere, said that there are lots of hidden costs associated with joining a pageant by the company. She revealed that contestants have to pay for registration cards and for advertisements on the pageant magazine which run for about $1,500 a page.

Posting screenshots of images that Lumiere has copied from her, Chua said: “They have no shame in whatever they do. Which is only know how to copy other people’s businesses. I am not the only one they have tried to copy.”

Lumiere responded last Thursday and stripped Chua of her titles for “breach of contract”. The company claimed in a subsequent press release yesterday that it has “dethroned” Chua because of her “misconduct”.

The pageant organiser also accused Chua of not seeking the company’s permission before “she did her viral posting to bash other beauty pageantries during the 2017 “Miss Singapore Ugly Face” situation”.

The company is referring to a viral post Chua made in July last year when she released a bare faced photo of herself on Facebook in defense of this year’s Miss Singapore finalists who have been slammed online as “pathetic.”

Interestingly, Chua’s post was meant to be in support of the other pageant and did not appear to “bash” the Miss Singapore contest, as Lumiere had claimed.

Going for what appeared to be a low blow, the company added that it had “dethroned” Chua because “It has come to our attention that Melissa Wix have several Obscene and Naked Photos on the Internet”.

Chua responded in a Facebook post that she will be making a police report against Lumiere and that she will be taking legal action against the company.

Revealing that the company has yet to pay her $2,500 out of the $3,000 cash prize she won by clinching the Miss Bikini pageant, Chua also claimed that Lumiere even tried to strip her of another title from a pageant that was not even organised by themselves.

Chua also called out one of the organisers as being a “sick person” and shared screenshots showing the organiser targeting another pageant organiser, Christine Huang, when Huang’s husband was diagnosed with kidney cancer.

In the fiery back and forth, Lumiere responded that part of Chua’s cash prize was forfeited since she did not meet certain terms and conditions.

Dear friends and customers,We have received feedback from u guys and noticed for a very very long time that a comapany…

Posted by Melissa Wix on Thursday, 28 December 2017

Press Release- 13 February 2018.Clarification of Allegations based by Melissa Wix.Dear All,It has come to our…

Posted by Lumiere International Pageantry on Tuesday, 13 February 2018

Dear friends and family, i have been made aware of this post by Lumiere International. I have no choice but to post my…

Posted by Melissa Wix on Sunday, 11 February 2018



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